If you're a Hotel manager seeking a leading solution provider to streamline your pricing strategies, you've come to the right place. With our extensive experience and expertise, we have assisted over 30,000 customers in optimizing their pricing on a daily basis.
In this article, we will delve into the various customizations we recommend for Hotels, along with valuable insights on where to access additional market information.
Define your Base Price
The Base Price is a crucial starting point for our algorithmic pricing. To ensure accurate pricing, it is essential to get this data right.
The Base Price is the average rate you would charge throughout the year. If you already know your desired base price, you can select the 'Custom' option to enter it manually or use the 'Imported Base Price', which reflects the prices that got immediately synced when your property was first connected to PriceLabs.
Once your property has been syncing prices consistently for 14–21 days, you can consider using the 'Recommended Base Price', which is automatically generated by PriceLabs based on the room type’s performance, and how it is performing relative to short-term rental market trends.
You may also explore 'Market Based Pricing' to get an idea of how to set your base price based on short-term rental market data. Please see Setting your Base Price.

Connect your rate-plans and define mark-ups between categories
For hotels, it is common to start pricing the Standard room or the lowest-priced category and add supplements for higher-tier categories.
There are a few steps you need to take to get the set up.
Step 1: Map your Room Type that are in the same category
Mapping your room types maintains parity across all mapped room types. This will make managing similar room types from the same category easier as you would only need to manage the parent room types. Additionally, it will reduce your monthly invoice. For the step by step guide to mapping or more information, please see: Multi-unit Mapping
Example: you can map all standard rooms so you only need to make changes on the parent standard room and all the standard rooms will get the same changes.
Step 2: Create Groups (and subgroup)
This will be helpful if you have hotels in different locations or simply have some rooms that have the same pricing or requirements but are different from the others.
Groups allows you to select a number of room types and then you can manage the customization for the selected room types as a group. For more information as well as how to set it up. Please see:
Group-Level Customizations
Example: You can create a group for Ocean View room types. Any changes you make on the group will be applied to all Ocean View room types.
Step 3: Portfolio Occupancy Based Adjustment
This setting optimizes the hotel's pricing strategy by adjusting rates based on a room type’s occupancy level and booking window. Additionally, it can also be applied at the 'Group' level if you prefer to optimize pricing based on the combined occupancy levels of similar room types. For more information as well as how to set it up. Please see:
Portfolio Occupancy Based Adjustment.
Step 4: Adding Mark-ups between categories or groups
Using a feature called Pricing Offset, we can set a fixed or percent gap in prices across different categories. This is helpful for ensuring that a specific category will always have a higher price than the other categories. For more information, you can check Pricing Offsets
Example: You can set your deluxe rooms to always be 10% more expensive than the standard rooms.
Step 5: Hotel Pricing Data Source and Comp-sets
Customize Pricing Data Source
The Customized Pricing Data Source allows you to select the data source that will be factored into pricing recommendations - either hotel data, short-term rental data, or a mix of both. Hotel data comes from Booking.com, and STR data comes primarily from Airbnb.
These are the available options:
- Mostly Short-Term Rental Data- 10% hotel weight, applied by default and if you're not sure, we suggest using this weight instead
- Mostly Hotel - 90% hotel weight, we suggest using this for Hotels
- Fully Hotel - 100% hotel weight
- Fully Short-Term Rental Data - 0% hotel weight
- Balance - 50% hotel weight, we suggest using this for Apart-Hotels
Customize Hotel Compsets
This customization allows you to select the data source of hotels that we look into for pricing.
Select a Comp Set option to fine-tune your pricing. Choose 'PriceLabs Default' if you want us to include the 10 closest hotels as your Comp Set, or select 'Selected in Hotel Rate Shopper' if you prefer to directly add your competitor hotels from the 'Hotel Rate Shopper' tab.
You have two options for selecting your Hotel Compsets:
- PriceLabs default:
By default, we consider the 10 nearest hotels with good data to price your property. - Selected in Hotel Rate Shopper:
You also do have the option to select your own competitor hotels . We show the closest properties in the Hotel Rate Shopper tab so you can check and select your own compset.
If you wish to change the Hotel Weights for your room type, please follow the steps below:
- Go to your Pricing Dashboard, then click "Review Prices" for the room type.
- Click "Smart Presets".
- Ensure that the Property Type is set to Hotels, select Demand Factor Sensitivity.
- Switch the toggle on for Demand Factor Sensitivity
- You will now be able to select your preferred option on the dropdown menu under Customize Pricing Data Source and Customize Hotel Comp Set
- (optional) You can click Review Prices so you can see how the changes will affect your prices.
- Then, click Save Changes.

If you wish to manually select the property for your compset, please follow the steps below:
- Go to your Pricing Dashboard, then click "Review Prices" for the room type.
- Click Hotel Rate Shopper.
- Under Hotel Price Tracker, click X in the property you wish to remove and select the properties you wish to add from the drop down menu.

Note:
- Please select at least 5 properties as your compset.
- We are unable to copy compset from parent to child, so even if you have mapped your room types, you will still need to add the same compset for each room type.
Other Customization
Once you have set up your Demand Hotel Weights and Comp-sets, there are still other customizations that you may want to use depending on your hotel set up and your needs. To know more about these and check if the customization will be useful for your property, please check Customizations for Hotel.
Compare your pricing against your Comp set
Once you have selected your Base Price, you can use our Hotel Rate Shopper tab to look at the prices of the comp set of your choice and see if you need to adjust your Base Price up or down:

Define your Minimum Stay settings
Depending on the type of hotel and its location, you may need to adjust prices and minimum stay requirements throughout the year. For example, properties near the beach might have higher minimum stays and prices during summer compared to quieter months like November.

PriceLabs offers the flexibility to manage these variations using Minimum Stay Profiles and Seasonal Profiles. By implementing these profiles, you can easily adjust variables such as minimum price, base price, maximum price, and minimum stay according to the time of year. This allows you to tailor your pricing strategy to match seasonal demand fluctuations. For more information, you can check: Creating Minimum Stay Profile from Custom Seasonal Profile and Min Stay for Seasonal Profiles
Multiple Syncs per day
By default, PriceLabs synchronize prices every 24 hours but as the hotel market might need to be a bit more dynamic, you can add automatic additional syncs (up to 3 per day) in your Settings → Sync Settings → and “Specify Your Own Time”. This option comes with an additional cost of $1 per month and per room type. You can also check: Scheduling more than one daily sync