Understanding the Dynamic Pricing Calendar

Understanding the Pricing Calendar

The calendar shows recommended prices for each available night in the future. You might notice that each day has a different price - and this is the magic of dynamic pricing! In general, the prices fluctuate around the base price (either calculated by us, or provided by you) based on the following factors, and you should be able to see those in action:
  1. Season (time of the year, peak vs. lean season)
  2. Day of week (weekends vs weekday depending on the location)
  3. Supply and demand fluctuations due to a holiday or event
  4. How far out a date is (close in dates get a last minute discount)


Now let's dive in to the numbered tags in the image above. 
1. Minimum, Base, and Maximum Prices: When you first import your listing you'll be able to see the base price calculated by us. Think of the base price as the average nightly rate for the year - we'll then fluctuate your rates around this base price based on season, day-of-week, events/holidays, and how far out a date is. You can change the base price to bring the recommended prices up or down (since our price recommendations fluctuate around the base price). We recommend users to periodically monitor their performance metrics and update base price if needed. You can also set a lowest and highest price that we wouldn't go beyond in our recommendations.

2. Base Price History:  Click here to see a graph of the changes to your minimum, base, and maximum rates over the time your listing has been on PriceLabs.

3. Save & Refresh: Once you enter new lowest/base/highest prices, you can hit the "Save/Refresh" button to allow your changes to reflect in the recommended prices

4. Sync Now!:  Once you have reviewed your prices are satisfied with the price recommendations, you can turn on the switch on the dashboard so that we can start our daily updates to the listing. If you want the prices to update right away, hit the yellow "Sync now!" button and allow up to 15 minutes for the prices to update on your listing. If you've made changes to several listings, you can head to the Customizations page to sync listings at the account or group level. 

5. Customizations Customizations allow you to select the extent of last minute discounting (to get last minute bookings at a discount instead of nights going un-booked) and orphan day discounts (to get bookings on short gaps between two bookings that are harder to fill), and setup rules to dynamically change your min-night settings, along with adjusting your rates automatically based on listing occupancy, seasonality, day of the week. Follow the link above to read our full customizations guide, or join one of our  Intro to PriceLabs webinars!

6. Hover over the calendar: When you hover over the calendar, you can see a popup with the reasons as to why a price was recommended. In general you'll see a demand factor and a supply estimate (in terms of occupancy rate in other vacation rentals), along with how rates are adjusted for seasonality and listing occupancy, and any minimum or maximum pricing settings. Advanced users might also see details on customizations, and what your daily rate would be if only default settings were in place, but more on that later!

7. Neighborhood Data:  This neat feature allows you to see how other listings in your area are priced compared to yours, and where they are located, you can access it by clicking the tab next to the calendar tab. You can read our full guide on your listing's Neighborhood Data tab here. Please note that this can take up to a day to appear after you first review prices for a listing. 

8. Listing Health:  The first set of metrics show you the listing's vacancy rates over the given time periods, you can read specifics on these metrics and learn how to change the time frame shown  here. Just below these metrics is a sync switch for this listing along with the last synced and last refreshed times; a sync is when your rates and min-stays are pushed to your listing, while a refresh is when rates are updated in PriceLabs only (this is useful for seeing how changes in customizations effect your rates before sending them to your listings!).  

9 & 10 Custom Pricing: Know something that we don't? You can click and drag over dates  or click the green "Date Specific Override" button to override our recommended prices and/or min-night restrictions with your own values. From then on we will use this value instead of our recommended prices for those dates. To see a list of all overrides being applied to this listing, including those from the group or account level, click the "Show Date Specific Overrides" link. You can read our full article on setting overrides here

11. Download CSV:  Click this link to download a log of the current rates and min-stays for this listing. If you don't use a channel manager or PMS and need a way to update rates to VRBO, this can be used for updating rates to VRBO using our extension


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