What Do the Colors Mean? A Guide to PriceLabs Calendar Color-Coding

The PriceLabs calendar uses color-coding to provide a quick visual reference for important pricing insights. These colors help you interpret demand trends and pricing comparisons at a glance, making it easier to adjust your strategy. In this guide, we’ll explore the different color-coding options and how they can help you make informed pricing decisions.

Demand-Based Colors

PriceLabs uses demand-based color-coding to help you quickly assess market trends for specific dates. This visual representation makes it easy to spot low and high-demand periods at a glance.

Standard Color Mode

In the default color mode, the calendar colors reflect the level of demand as follows:

1. Light Green – Low Demand
2. Darker Green – Normal Demand
3. Light Blue – Good Demand
4. Darker Blue – High Demand
   

High-Contrast Mode

For users who prefer a different visual representation, high-contrast mode is available. In this mode, the colors are adjusted as follows:

1. Orange – Low Demand
2. Yellow – Normal Demand
3. Green – Good Demand
4. Blue – High Demand

Pricing Comparison Colors

The second color-coding option in the PriceLabs calendar helps you compare today’s recommended price against last year’s average daily rate (ADR). This feature allows you to quickly identify how your current pricing strategy differs from the previous year, making it easier to adjust rates based on market trends.

Color Meanings

1. Blue – Today’s recommended price is higher than last year’s ADR.
   
2. Pink – Today’s recommended price is lower than last year’s ADR.
3. White – No ADR data is available from last year for that date.

This color-coding helps you gauge whether your current rates are trending above or below last year’s prices, allowing you to make more informed pricing decisions.

Gradient Variations

The intensity of the color—whether blue or pink—represents how much today’s recommended price differs from last year’s ADR:

1. Darker Blue/Pink – A larger gap between today’s recommended price and last year’s ADR.
2. Lighter Blue/Pink – A smaller gap, meaning today's price is closer to last year’s ADR.

This gradient system provides a quick visual reference to help you identify major and minor pricing shifts at a glance. By understanding these color differences, you can fine-tune your pricing strategy based on how much your rates have changed compared to the previous year.

Unavailable Dates

For both color-coding options, dates that are unavailable—whether booked by a guest or blocked by the owner—are displayed in gray. This helps differentiate unavailable dates from those with active pricing and demand trends.

By understanding how these color-coded insights work, you can make better pricing decisions and maximize your revenue potential.

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