The PriceLabs Goal Setup feature provides a simple and data-driven way to set and manage goals for your portfolio. Rather than relying solely on manual entry, this tool provides simultaneous goal suggestions based on real-time market data, forecasts, and historical performance. This lets you save time, set realistic targets, and easily track your performance.

Note: This is currently in Beta. If you want to enable it for your account, please contact us at support@pricelabs.co.

How to Access the Goals Setup Panel

1. Navigate to any of the pages: Pricing Dashboard, Multi-Calendar, Report Builder, Owner Analytics pages.
2. Click on the Manage Goals button.
3. Clicking this button opens up the Goal Setup panel, as shown in the interface below.

How to Set Your Goals

Method 1: Using Smart Data Sources or Manual Entry

1. Locate the listing, group, or account you want to update and click the Edit icon next to the name.
2. You are given five distinct data sources to choose from to help build your goals:
1. Current Forecast: Set forecasted numbers as your goals.
2. Last Year (LY) Performance + X%: Add a percentage offset to last year's actual performance.
3. RE Pro Estimate + X%: Choose revenue estimates with an optional percentage offset.
4. Market Dashboard Compset + X%: Choose any market dashboard compset average performance, plus an optional offset.
5. Average of all sources: Choose an option that calculates the average of all available sources.
3. If you already know your targets and do not need these data sources, you can bypass them and manually edit your row of listings just like an Excel spreadsheet.
4. Once your monthly values are entered, click the red Tick (Done) CTA to temporarily save the row.
5. To apply the updates to your account, click Save Changes or Save & Close at the bottom of the panel to permanently save your goals.
   

Method 2: Bulk Updating Goals

1. Select your items: Simply check the boxes next to all the listings (or groups/accounts) you want to update.
   
2. Apply a goal or source: Type in a fixed manual goal for all months, or select one of the data sources (and add an optional offset) to apply it to your selection.
   
3. How it works: If you select multiple listings and choose a data source like Last Year Performance + 10%, each selected listing will automatically have its goals calculated and set based on its own individual last year performance plus the 10% offset. This allows you to scale your goal-setting logic across your entire portfolio in just a few clicks.

Method 3: Bulk CSV Upload

1. Click the Download CSV option to get a template prepopulated with the names of all your listings.
2. Fill out the template with your monthly goals.
3. Use the Upload CSV button to import your data back into PriceLabs.
   
   
   

Metrics, Levels, and Currency

1. Available Metrics: You can set goals for 5 specific metrics: Rental Revenue, Total Revenue, Occupancy, ADR, and RevPAR. The setup process is the same for all of them.
2. Available Levels: Goals can be set at the Listing, Group, or Account level using the same workflow.
3. Currency Logic: For Listing level goals, targets will be set in the listing's native currency. For Group and Account levels, the mode (most common) of the currencies among the included listings is used for the goal currency.
   

How Goals Are Applied in PriceLabs

1. Report Builder (RB): Goal application corresponds to the selected aggregation level. For example, a Group goal is used for Group-level rows, and a Listing goal is used for Listing-level rows. By default, Group and Account metrics will be the aggregate of the listings within them, unless custom group/account goals have been explicitly set.
2. Owner Reports: The Listing Level goal will always be used.
3. Portfolio Dashboard & Market Center (PD & MC): The Listing Level goal will always be used.