Portfolio Analytics: Spot Actionable Trends In Your Bookings

Portfolio Analytics: Spot Actionable Trends In Your Bookings

Note: Portfolio Analytics is available for users of the following PMSs: 365Villas, Airbnb, Apaleo, Avantio, Bedloop, Beds24, Booking Automation, BookingSync, Brightside, CloudBeds, Deskline, Direct, Elina PMS, Escapia, FantasticStay, Guesty, Guesty for Hosts, HelpMeBook, Hospitable, Hostaway, Hostfully, Hostify, Icnea, iGMS, iPRO, Kigo, Kross Booking, Lavanda, LMPM, Lodgify, Lodgix, Mews, MyRent, MyVR, NewBook, Octorate, Ownerrez, Rentals United, RentalsReasy, Rentlio, Res:harmonics, Rentlio, RMS Cloud, Smoobu, Stays, Streamline, Supercontrol, SuperHote, Talk Guest, Track, Uplisting , Vreasy, VRM, YnnovBooking and Zeevou. 

We will be adding more PMSs in the coming months. If you don't see your PMS on the list, please reach out to support@pricelabs.co.

One of the key features of PriceLabs is Portfolio Analytics, which provides you with valuable insights into the performance of your vacation rental portfolio.
Portfolio Analytics is a dashboard that allows you to see how your properties are performing in terms of occupancy rate, average daily rate (ADR), revenue per available room (RevPAR) and many more factors. This information is presented in easy-to-read charts and graphs, which allow you to quickly identify trends and make data-driven decisions about your pricing strategy. This is a very handy tool for a few different purposes and can be used regardless of whether you use PriceLabs Dynamic Pricing or not ( you still have to import the listings) :
  1. Reporting: Get a high-level overview of how things are going. For example:
    1. This can be monthly revenue numbers,
    2. Listing level performance and more!
  2. Informing your revenue strategy: Provide detailed insights into trends in your reservations that can highlight changes you can make to your minimum stay and pricing strategy. For example:
    1. Length of Stay (LOS) trends
    2. Booking window trends
  3. Identifying underperforming listings: Let you easily find and review/adjust listings that are not performing well. For example:
    1. Scatter chart that allows you to select an area and make pricing changes to those properties
    2. Listing table with extensive information about each listing
  4. Market comps: Provide an easy way to compare your prices and occupancy trends against the market. For example:
    1. Choose a Market Dashboard in your account and compare your forward-looking prices and occupancy with the market data!
Important note about reservation data listed in charts by "stay date": Reservation data is prorated, and equal shares are attributed to each stay date. For example, if a 10-day-long reservation starts on April 30 and ends on May 10, then we distribute the revenue so that April gets 10% of it and May gets 90% of it. With that in mind, let's dive in!

Overview Video



Basics & Navigation

You'll find the Portfolio Analytics in the top menu bar, with 2 options: KPIs & Historic Reports and Pacing Reports.

Once you navigate to your preferred report page, you can apply filters allowing you only to view the data you need. You can view the metrics for your entire account, specific groups, specific listings, bedroom size, and even city. (For more details, check our guide here.) Make your selection and click "See Analytics". (You can also save your selected filters for easy access!) Please note that if you don't select anything, we will show data for all the listings in your account that aren't hidden.


Once the report loads, you will find a handy navigation panel on the left that can take you to the various charts; otherwise, you can just scroll down. 

KPIs & Historic Reports

This report is more backward-focused and not necessarily needed daily for decision-making. 

KPIs



The first section of the report shows Key Performance Indicators or KPIs. This section compares broad metrics across various dates to see how things change. The default date range comparison looks at the last 30 booking days (so if today is February 28, we look at all bookings made on January 30 to February 28) compared against the 30 days before this period (so bookings made on January 29 to December 31 period). You can also compare by stay date and year-over-year (YOY).

In this section, you can view Stay Dates or Booking Creation Dates metrics. Bear in mind that if you have not received any booking for a period, you will not be able to select those dates if "Booking Creation Dates" is selected.

Revenue/ADR Details

You can now view the Revenue/ADR Details under the "In this Dashboard" section on the left panel of the report. This displays the PMS/Channel along with how the revenue information is calculated:
  1. Rental Amount - Total base nightly rental amount without taxes and fees.
  2. Rental Amount + Fees + Taxes - Total revenue, and in most cases, the amount the guests paid for their booking.
  3. Rental Amount + Fees + Taxes + Refundable/Security Deposits - Total revenue, including the refundable deposit that guests paid for their booking.


These are the PMS where we have a rental amount in Portfolio Analytics. For the rest, we have total revenue: BookingSync, Hostify, Fantastic Stay, VRM, supercontrol, Streamline, octorate, villas365, escapia, direct, lmpm, lodgix, myRent, Rentilo, Brightside, deskline, iPro, Helpmebook, and RMS.

These charts show trends by stay dates, which you can summarize by month, week, day, or by day of the week to easily compare year-over-year metrics. 
  1. Use the dropdown on each chart to choose which metrics to view.
    1. By default, we show Revenue, RevPar, Occupancy, and ADR.
    2. You may also view the following: Booked Nights, Num of Active Listings, Num of Check-ins, Num of Check-outs, Num of Unique Bookings
  2. You can click on the years in the legend to hide/show the lines for a year (if you want to declutter the view)
  3. Zoom in on any dates by hovering your mouse over the chart and selecting a section.



These charts show trends by booking creation dates, which you can summarize by month, week, day, or by day of the week to compare year-over-year metrics easily.

Use the dropdown on each chart to choose which metrics to view:
  1. By default, we show Revenue and ADR.
  2. You may also view the following: BookingsBooked NightsAvg LOSAvg Booking Window


For seasoned revenue managers, this is super handy - you can see how many nights get booked from reservations with different booking windows and different stay lengths. The chart below shows that most booking activity happens in the next 2 months. It helps inform you that you shouldn't discount (either manually or using automated listing-occupancy/portfolio-occupancy rules) more than 2 months out, as most dates should anyway be empty. 

Instead of looking at Total Booked Nights, you can see a split by LOS on the Booking Window chart and a split by Booking Window on the LOS chart. This can help identify what kind of cascading min-stay settings might be useful. Do note that your own data will only show allowed reservations, so there might be a benefit to reducing min-stay to 2 nights last minute, but you won't see it here if you don't allow 2-night stays. It is super handy to compare this against a Market Dashboard for your area to see where the differences stem from and where there's a revenue opportunity you might be missing.

Listing Level Metrics (Insights + Table)

The listing insights scatter plot is a great way to identify how each listing in your portfolio is doing quickly. The default view shows the next 30 days occupancy on the y-axis and days since a listing last got booked on the x-axis (both x- and y-axes are configurable if you want to look at some other metrics). The listings that fall towards the bottom-right would be of particular concern - they have low occupancy and haven't been getting any bookings recently. Once you click and drag across the chart, the table below will automatically filter only to show those listings, so you can dive in and review their calendars and settings!

You can hover over any dot to see more information about the listing, and for the more data-driven, the table on the right contains all that info in a nice sortable, and filterable format! When you click the listing link in the table, a new tab opens to take you to that listing's calendar directly!



Pacing Reports

This report is more future-focused to bring out actionable information to drive changes in revenue management strategies and is good to be reviewed periodically.

Pacing



This report is one of the coolest parts of the Portfolio Analytics dashboard - you can look at your listed rates and occupancy for future dates but also overlay it with the same data from a Market Dashboard to easily identify where your prices stand against the market, and how your occupancy relates to the market! It shows more "current state" compared to what happened at the same time last year.


Note: You need to subscribe to a Market Dashboard to choose it from the dropdown.

Even if you don't compare against market data, this can help you easily spot dates that are under/overperforming and may need any pricing adjustments (if you use portfolio occupancy rules in PriceLabs, those should already be accounting for it!).

1. Pacing against yourself:

This gives you forward-looking listing rates, occupancy, ADR (booked), and RevPAR.
For occupancy, ADR (booked), and RevPAR, we also compare them to the same day last year to help understand how things are.
Check the box on the left named 'Final last year' to review and compare the final metrics for last year. 



2. Pacing against the market:

You can add market info from the top right menu that overlays on the listed price and occupancy chart. This would make the graphs look much more busy than before, but if given time to understand, the data can prove very powerful.

As seen in the image below, it lets you compare your listing metrics vs the market metrics in three different formats:
  1. Your occupancy/ADR/RevPAR vs market occupancy/ADR/RevPAR (the gray and red solid lines)
  2. Your occupancy/ADR/RevPAR last year today vs market occupancy/ADR/RevPAR last year today (the gray dotted and red dotted lines)
  3. Your occupancy/ADR/RevPAR last year final (the semi-dotted gray line)
These charts can also be aggregated to monthly/weekly/daily views. It also lets you easily download a listing-level report or date-level insights (including market data)!

Pro tip: Click on the legends to the left to enable/disable them and gradually add data as you're more comfortable reading it 👇


Booking Curves

This report shows the "evolution" of how your listings are performing in the current state. By default, it includes some current months showing how the revenue, occupancy, ADR, and RevPAR have been building up for upcoming months. 


You can also add a custom date range like in the screenshot below, which shows March 2023.


And if you'd like to do a year-over-year analysis, you can choose the Custom option.


Reservations are fetched from PMS and channels once daily; thus, the Portfolio Analytics data refreshes every 24 hours.


We hope you will find this new page a valuable resource - do let us know if you have any feedback on how these can be improved!

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