Understanding Owner Analytics Dashboard

Understanding Owner Analytics Dashboard

THIS IS STILL IN BETA

Owner Analytics Dashboard Sections

The Owner Dashboard is built from customizable sections. The data is calculated based on the Stay Dates selected on the dashboard. By default, the stay date is always set to “This Year”

1. Overall Performance

This section provides a high-level summary of aggregated performance. Each KPI can show the Current Value, YoY % Change, and Market YoY % Change. The Revenue KPI also shows goal completion (if set up) and a month-on-month chart of revenue generated, along with revenue goals.

2. Listing Overview

This section provides a card view breakdown for each property’s KPIs. The available metrics and comparisons are the same as in the “Overall Performance” section.

The Performance Icon on the “Revenue” metric shows the overall performance grade by comparing your revenue change from the same time last year to the “Average Market Revenue” change in the same period.

Note that the section is not available if your dashboard contains only one listing.

3. Performance Benchmarks

This is a detailed monthly or weekly performance on the key metrics—Revenue and Occupancy. You can also compare against the same time last year and the market in the same period.

If your dashboard contains multiple listings, you can view data for “All Listings” (aggregated) or for each individually.


The Performance Icon on the “Revenue” metric shows the overall performance grade by comparing your revenue change from the same time last year to the “Average Market Revenue” change in the same period.

The status is determined as follows:
  1. Far Ahead: If the delta is 10% or greater
  2. Ahead: If the delta is between 3% and <10%
  3. In-Line: If the delta is between >−3% and <3%. (i.e., performance is closely tracking the market trend)
  4. Behind: If the delta is between −10% and ≤−3%
  5. Far Behind: If the delta is −10% or less

4. Booking Channel

The table shows the distribution of bookings by source, along with Revenue, ADR, Average Length of Stay, and Average Booking Window for each source.

If your dashboard contains multiple listings, you can view data for “All Listings” (aggregated) or for each individually.

Note that the section is only available if at least one of your PMSs sends us the booking source details.

5. Bookings between stay dates

This section lists recent bookings over the specified stay date period. Available booking details include Check-in Date, Check-out Date, Booked Date, Revenue, Booking Channel, and Status.

Customizing the Owner Analytics Dashboard

Configure Layout Panel

Once created, you can customize the sections, metrics, and data shown to the owner using the Configuration panel. You have full control over the sections and KPIs displayed.

  1. Revenue Metric Selection
    This choice affects all monetary metrics within the dashboard. Select whether the dashboard should use Total Revenue or Rental Revenue for all the corresponding metrics (Revenue, RevPAR & ADR). The dashboard defaults to Rental Revenue

    Note that Market YoY% Change is not available for Revenue, ADR, and RevPAR if Total Revenue is selected.

  2. Comparison Metric Selection
    This choice affects all metrics within the dashboard. Select whether the YoY % Change, Market YoY % Change, and Revenue Goals should be shown in the dashboard.

  3. Add/Remove Sections
    Use the panel to enable or disable entire sections of the dashboard.
    Note: The Overall Performance section is required and cannot be removed.

  4. Configure Metrics
    For the Overall Performance, Listing Overview, and Performance Benchmarks sections, you can add or remove metrics to display on the dashboard. Note that the primary Revenue Metric is locked in all the sections.

    Metrics available for “Overall Performance” and “Listings Overview” sections:
    1. Revenue (Locked)
    2. Occupancy %
    3. ADR
    4. RevPAR
    5. Total Bookings
    6. Average Length of Stay
    7. Average Booking Window
    8. Blocked Nights
    9. Last Booked Date (Only available for Listings Overview section)
Metrics Available for Performance Benchmarks section:
    1. Revenue (Locked)
    2. Revenue YoY % Change
    3. Market Revenue  YoY % Change
    4. Revenue Goal Completion %
    5. Occupancy %
    6. Occupancy YoY % Difference
    7. Market Occupancy  YoY % Difference
    8. Booked Nights
    9. Blocked Nights

Adding Notes

  1. Overview Note: Add an overview note at the top of the dashboard to summarize the entire period.

  2. Section Notes: Add any specific note to any active section (e.g., Performance Benchmarking) to explain trends or your strategy.


Next: Begin creating your first Owner Dashboards now. The Download PDF feature, including custom branding, will be available shortly!

    • Related Articles

    • Performance Metrics on PriceLabs Dashboard and Multi Calendar

      Why Performance Metrics & How to Use them for Revenue Management? Metrics are the backbone of measuring success and finding areas of improvement. With the new performance metrics, you can easily sort, filter, and view listings across 7+ useful ...
    • Creating Owner Analytics Dashboards

      THIS IS STILL IN BETA Owner Analytics allows you to efficiently generate, customize, and manage professional performance dashboards for your property owners. This centralized tool replaces manual performance report compilation, saves time, and ...
    • What is Portfolio Analytics and how to use it?

      Portfolio Analytics is one of PriceLabs’ key features, providing insights into the performance of your vacation rental portfolio. It displays metrics like occupancy rate, average daily rate (ADR), and revenue per available room (RevPAR) through ...
    • Market Dashboard Use Cases

      Estimated revenue The Market Dashboard allows you to evaluate your listing's performance by comparing its revenue with market averages for the selected period. If your earnings are below the market average, you can adjust your pricing strategy to ...
    • Portfolio Analytics : Terminology

      Glossary of Terms Length of Stay (LOS): The number of nights a booking is for. For a booking where guests check in on Friday and check out on Sunday, the Length of Stay would be 2 (Friday night and Saturday night). RevPar: RevPAR can effectively ...

    Sign up for training

    To help you get the most out of PriceLabs, we have training webinars in English, Spanish, Portuguese and French. Click here to Register.