Once your
initial setup is complete, PriceLabs automatically optimizes your prices using smart default settings—so you can start seeing results right away.
These defaults are powered by hotel market data and your property’s own performance, such as occupancy levels and booking windows, to intelligently apply the premiums and discounts. Below are the five default customizations and their applied values that work together to automatically optimize your rates.
1.a. Pricing Data Source
Controls which market data influences your pricing.
Default value: Mostly Hotel — prices primarily against nearby hotels (90%) while lightly factoring in short-term rentals data (10%) for broader demand signals.
1.b. Hotel Comp Set
Define which competitor hotels influence your price recommendations.
Default value: PriceLabs Defaults — uses pricing data from 10+ nearby hotels when generating recommendations.
2. Seasonality
Adjusts pricing based on how seasonal your market is.
Default value: Conservative — ideal for hotels, helping secure early bookings at stable, reliable prices.
3. Multi-Room Occupancy-Based Adjustment
Dynamically adjusts prices based on daily occupancy across booking windows to maximize revenue.
Default value: Medium Booking Window — targets 50% occupancy between 16–30 days before check-in.
4. Booking Recency Factor
Boosts bookings for room types that haven’t been booked recently.
Default value:
- By default, applies only to the next 30 days in the calendar
- 5%–15% linear discount based on how long it’s been since the last booking (starts at 5% after 15 days, up to 15% after 45 days)
Triggered when:
- No bookings in the past 15+ days
- Reservation data is less than 3 days old
- Listing has been syncing with PriceLabs for at least 7 days
- One of the following:
- Listing Occupancy < 10% in the next 30 days
- Listing Occupancy < 80% of Market Occupancy and below 70% overall
5. Safety Minimum Price
It helps prevent underpricing, especially for bookings far in advance, by automatically setting a safety net for your minimum prices.
Default: Recommended — uses last year’s ADR for similar dates to ensure prices don’t fall below proven revenue levels.
Want more control?
You can fine-tune your strategy anytime using
Pricing Customizations. These let you adjust pricing based on occupancy, demand signals, and data sources, and can be applied at the room type, group, or account level—giving you more flexibility.
Related Articles
Hotels - Pricing Customizations
Once your initial setup is complete, review the price recommendations generated by smart Default Customizations designed for hotels. These defaults combine hotel market trends with your property’s data—such as occupancy and booking windows—to deliver ...
Hotels - Initial Setup
The initial setup begins with how your properties are imported from your PMS into PriceLabs, and how each room type is categorized, how the base price is set, how rate plans are handled, and how prices are synced. List of initial setup Add/Reconnect ...
How to Integrate PriceLabs with Galaxy Hotels
PriceLabs can send daily rates, minimum stay requirements, and check-in/check-in restrictions to Galaxy Hotels for up to 720 days in advance. Feature Availability See what features work with your PMS. Click here to check which customizations are ...
Different Prices on Your Calendar - Tooltip Explained
Whenever you hover over any price on your calendar (single listing or multi-calendar), you will see a tooltip. This tooltip will help you understand how every rate in your calendar is calculated along with the customizations applying to that date! ...
Managing Multiple Listings with Account and Group-Level Customization
Having multiple listings can be tedious to manage one by one. Thus, PriceLabs allows managing customizations and creating date-specific overrides on the Account and Group-Level making managing multiple listings at once quick and easy. Before You ...