A Guide to Report Builder Metrics

A Guide to Report Builder Metrics

Understanding the wide range of metrics available in Report Builder is key to making more informed pricing and performance decisions. Each metric provides a unique perspective on how your listings are performing — whether it’s pricing competitiveness, booking pace, occupancy trends, revenue generation, or market positioning. By learning what these metrics represent and how they are calculated, you can build more meaningful reports that support your regular performance reviews and strategic planning.

Below are the different metrics, what they mean, and how they are calculated.

Occupancy

  1. Occupancy % - This metric displays the occupancy % of the listings for the selected time period. 
  2. Paid Occupancy % - Paid occupancy refers to the occupied % of units that are being used by customers who actually paid for them
  3. Adjusted occupancy % - This metric that measures the percentage of occupied rooms relative to the net available inventory

Formula for different occupancy metric calculations

(For example, consider in the next 7 nights, 3 are booked; 2 are blocked) :
  1. Total Occupancy - Total booked + blocked nights / total nights 
    1. Total occupancy = 5/7 => 71.43% 
  2. Adjusted Occupancy - Total booked / total available nights(excludes blocks) 
    1. Adjusted occupancy = 3/5 => 60% 
  3. Paid Occupancy - Total booked / total nights 
    1. Paid occupancy = 3/7 => 42.86%
Important note: In Portfolio Analytics and Report Builder, we use Adjusted occupancy, meaning blocks and dates with 0 revenue will not be included. The Total occupancy metric is only used in Dynamic Pricing.

Revenue Metrics

In Revenue metrics, we have two types of Revenue:
  1. Rental Revenue - This displays the revenue based on the nightly cost, excluding any fees or taxes. 
  2. Total Revenue - This displays the revenue that includes rental revenue, fees & taxes. It does not include channel commissions. 
Formula
  1. Total Revenue = Rental Revenue + Fees + Taxes 
We get total revenue from all the PMS that provide us with the reservation data. For PMS, where we also get the rental revenue, both metrics will differ.

RevPAR

RevPAR is also commonly known as RevPAN - Revenue Per Available Night. RevPAR is usually used for hotels, while RevPAN is used for STRs.

Formula
We have two formulas for this one. 
  1. RevPAR = Total Revenue / Total Nights (Excluding blocks) 
  2. RevPAR = ADR * Occupancy
In RB & PA, we use ADR * Occupancy. 

RevPAR Index

It is the ratio of the Average RevPAR of the listings to the market RevPAR. It is expressed in percentage

Formula
  1. (Rental RevPAR / Market RevPAR) * 100

Average Daily Rate (ADR)

This is the average daily rate of a booking. Formula for ADR: Revenue / Length of Stay

ADR Index

It is the ratio of the Average ADR of the listings to the market ADR. It is expressed in percentage 

Formula
  1. (Rental ADR / Market ADR) * 100
    • Related Articles

    • Creating Reports Tailored to Your Hotel (Report Builder)

      The PriceLabs Report Builder is a powerful and free tool designed specifically to support hosts and hotel operators in streamlining reporting and boosting performance analytics. With this tool, you can design, customize, and save reports that align ...
    • Setting Goals for Report Builder Reports

      The Goals Setup feature in Report Builder enables users to set monthly goals (or targets) for key metrics like Total Revenue, Rental Revenue, ADR, RevPAR, and Occupancy. This functionality allows users to track progress towards their goals with ...
    • Getting Started with Report Builder

      PriceLabs Report Builder is a free tool designed to enhance your reporting and data analysis capabilities within PriceLabs. With report builder, you can create, customize, and save reports that are tailored to your business and your regular ...
    • Understanding Comp Sets in PriceLabs: A Comprehensive Guide

      In the short-term vacation rental industry, understanding your competition is crucial to making informed pricing and operational decisions. That’s where ‘Comp Sets’ come in. Comp sets (short for "competitive sets") help you identify, analyze and ...
    • Report Builder: Excel Formulas for Custom Metrics

      With the new Live Excel Formulas feature in Report Builder, you can now create custom columns and apply dynamic formulas directly inside your reports — no need to export to Excel or rebuild your metrics manually each week. This update allows you to ...

    Sign up for training

    To help you get the most out of PriceLabs, we have training webinars in English, Spanish, Portuguese and French. Click here to Register.