One of the ways in which we make changes to your pricing is by adding premiums and discounts to certain dates depending on their position relative to holidays, events, and other bookings.
You might wonder, "why is there a 20% discount on my orphan days" or "prices seem to get pretty high six months out, how did that happen?". Well, here's how!
There are four default price adjustments that are made after prices are adjusted for seasonality and neighborhood occupancy:
Read on to understand how each default discount/premium is calculated.
Last Minute Discount
Guests love to book last-minute deals. You can set some attractive discounts for last-minute bookings to ensure bookings and the contentment of the guests!
So we've set up default to garner our users the most bookings for the most money.
| |
By default, we apply a gradual 30% last-minute discount over the next 15 days from the current day. | You will have Market Driven Defaults! The numbers will change for your everyday as we observe the market trends to maximize revenue. An example of the same can be seen in the screenshot below.
Note that for market driven last minute discounts, the discount will not be applied beyond 60 days (maximum limit), and maximum discount is capped at 40%.
|
This can also be customized or removed if you have different requirements.
More on that can be read
here.
Orphan Day Discount
We've found that orphan days (days between two bookings that don't meet your minimum stay restriction) when displayed with a slight discount, tend to sell faster.
For example, an orphan gap of 1 night is created, and if there is a discount applied on that particular day, there are chances it will sell out at this lowered price, thus ensuring more reservations on orphan gaps, than no reservations at all.
By default, we apply a discount of 20% to a gap of two days or less.
This default can be removed or changed by turning the toggle on and choosing between %, fixed, or none.
Occupancy Based Adjustments
Occupancy Based Adjustment factor helps us to consider your property's performance and not just the market, when recommending prices.
We automatically apply a default occupancy-based profile but you have complete control and can change it to use one of our various other profiles, or customize your very own!
Here is a detailed guide on occupancy-based adjustments.
Far-out Premium
If there is a booking that is way ahead in the calendar, we want you to make the most out of it!
Hence, we apply a premium for the dates farther out, this is commonly practiced.
Old Algorithm | Hyper Local Pulse |
By default, a gradual 20% premium over seven months after 30 days from today (about 0.1% per day), after 240 days rates a flat 20% premium is applied.
| You will have Market Driven Defaults! The numbers will change for your everyday as we observe the market trends to maximize revenue. See sample customization below. Note that for market driven far out premium, the earliest start can be 60 days from today, and maximum premium is capped to 20%. |
You can read all about it
here.
Related Articles
Understanding the Account Settings Page
Account settings page is where you can make changes to your account, be it changing the associated email address, updating password, payment method, etc. Read on to understand the different tabs and how you can use them. To access your account ...
Pricing Customizations
At PriceLabs we strive to recommend the best data-driven prices for your vacation rental and Airbnb listings to get bookings and drive revenue. While that works for most hosts and vacation rental managers, we recognize that you may want to customize ...
Advanced Settings
If you navigate to the Settings page from the Account menu and expand the option to show the Advance Settings, you'll see a few switches that are designed to help out users with larger portfolios. 1. Display full year calendar: When this toggle is on ...
How to think about and come up with monthly discounts?
Setting monthly discounts can be a powerful pricing strategy for property managers to attract more mid-term bookings, specially during slower months or off-season periods. In this article, we’ll discuss how to use data to effectively decide and come ...
Account Logs: Track settings changes made in your account
If you want to understand the changes in your customizations and pinpoint the specific time and date when the settings were changed or applied, you can refer to your account logs. You can search the logs at listing, group and account levels. You can ...