Fine-tune your prices for last-minute dates to optimize revenue and stay competitive in your market.

Before You Start

1. By default, we apply either Market Driven (Balanced) if you are on the Hyper Local Pulse or PriceLabs Determined if you are using the Old Algorithm.
   
1. Market Driven (Balanced) for Hyper Local Pulse: The numbers will change for your everyday as we observe the market trends to maximize revenue. An example of the same can be seen in the screenshot below.
2. PriceLabs Determined for Old Algorithm: We apply a gradual 30% last-minute discount over the next 15 days from the current day.
   
2. Please switch to the Hyper Local Pulse to be able to use the Market Driven option.
   
3. The maximum number of days for custom last-minute pricing settings is 90 days.
   

Benefits of Customize Last Minute Prices

• Allows more control over last-minute pricing strategies.
• Ensures competitive and dynamic pricing based on market demand.
• Helps maximize revenue while maintaining occupancy.

Available Options (Listing Level)

• Fixed: Sets a specific price for the selected timeframe.
  
• Example: Setting $70 fixed price within 10 days will apply a $70 price from day 0 to day 10.
  
• % Flat: Applies a fixed percentage discount or premium to the selected timeframe.
  • Example: Setting 25% flat discount within 5 days will apply a 25% discount from day 0 to day 5.
• % Gradual: Gradually increases the discount or premium over time.
  • Example: Setting 35% gradual discount within 7 days will apply a 5% discount per day until reaching 35% on day 0
• No last minute adjustment: Disables last-minute discounts and keeps pricing unchanged.
• Market Driven (Only for HLP Listings): Uses automated market-driven adjustments based on real-time trends.
  
• Market Driven (Balanced) - This applies the same Last Minute adjustments seen on your competitors.
• Market Driven (Conservative) - This is a toned down version of the Balanced option. If you think Market Driven (Balanced) applies too much discount, you can opt for this instead.
• Market Driven (Aggressive) - This is a amped up version of the Balanced option. If you think Market Driven (Balanced) applies too little discount, you can opt for this instead.

Steps:

1. Head over to your Pricing Dashboard → Review Prices on the listing.
   
2. Once on the Pricing Calendar, click the "Edit" button on the Customizations panel
   
3. Go to the All Customizations tab → Last Minute Prices.
   
4. Enable the toggle for Customize Last Minute Prices.
   
5. Enter your preferred set up and click Save.
   
   
   

Available Options (Group/Account Level)

• PriceLabs Determined:
  • In the group or account level, you will not see Market Driven. You will only see PriceLabs Determined and applies to the listing depends on whether your listing is in the Hyper Local Pulse or Old Algorithm.
    
  • If your listing is on Hyper Local Pulse, Market Driven defaults apply.
    
  • If your listing is on the Old Algorithm, the regular 30% gradual discount over 15 days applies.
• Other Customize Options:
  • Options are the same as listing-level settings, except for Market Driven.
  • If you want Market Driven pricing, apply it at the listing level and ensure the listing is on Hyper Local Pulse.

Steps:

1. Navigate to the Dynamic Pricing → Customizations.
2. Go to the Account or Group tab
3. Click Edit across the account or group you want to set.
   
   
4. Click All Customization → Last Minute Prices.
   
5. Enable the toggle for Customize Last Minute Prices.
   
6. Enter your preferred set up and click Save.

Minimum Last Minute Prices

Video