Market Dashboards - Key Performance Indicators
This section details eight KPIs for the past 7 days, 30 days, or the last 365 days in the area compared to the previous period of the same length. This section is a great at-a-glance view of market trends for the area your dashboard covers and a good way to spot seasonal (and pandemic-related) changes in guests' booking behavior.
- Revenue - for the past period is shown in the currency selected for your report; the smaller number on the side is the change compared to the previous period. In this example, listings in this area have seen an average revenue of 51.57K in the past 365 days, which is an decrease of $3.77K compared to the previous 365-day period.
- RevPAR - RevPAR can effectively predict your ADR’s success in filling available rooms. This, therefore, provides a constructive view of your property’s operational performance. It is the balance between the occupancy rate and ADR; it is the occupancy rate multiplied by the average daily rate. Read more
- Occupancy % - percentage for the area is also shown for the past 365 days compared to the 365 days prior to that. Listings in this area have seen, on average, 73% occupancy for the past 365 days, which is down by 7% from the previous period.
- ADR - It is the total rent divided by the number of nights within a given time period. An indicator of the average price of a vacation rental is calculated by dividing the total revenue generated in a vacation rental by the number of nights the vacation rental was booked. It is essentially the booked rate and does not include the prices for open nights. Read more
- Available Listings shows the average number of active listings for the past 365 days also compared to the previous 365-day period. There are currently 1.37K active listings in this area, which is 287 more than the previous period.
- Bookings shows the total number of stays booked for listings in the area for the past 365 days, compared to the previous 365-day period. These are bookings made, not necessarily stays that occurred, as some stays will have longer booking windows than others.
- Booking Window shows how far in advance stays were booked in the past 365 days compared to the previous period. This area has seen a few more bookings coming in a bit farther in advance this period compared to the last
- Length of Stay, not the average, shown for bookings made in the past 365 days compared to the previous period. We show the median here to account for the long-term stays booked in the periods shown.