Introduction to Market Dashboards

Introduction to Market Dashboards

PriceLabs’ Market Dashboards are automated, personalized tools for short- and mid-term rental (STR and MTR) operators, providing actionable insights into market trends and performance metrics.

With access to VRBO and Airbnb listing-level data, two years of historical data, and one year of projections, you can track key performance indicators (KPIs) like revenue, pricing trends, occupancy rates, and market demand. These dashboards turn complex data into actionable insights, empowering you to optimize pricing, improve property performance, and stay competitive.

Why Use Market Dashboards?

Market Dashboards are invaluable for STR and MTR operators, property managers, and investors. Here are four key use cases:

  1. Investment Research
    Estimate revenue, average daily rate (ADR), and occupancy to evaluate market viability and potential investments.

  2. Benchmarking Properties
    Compare your property’s metrics against market standards or custom CompSets to identify opportunities for improvement and refine strategies.

  3. Market and Competitor Tracking
    Monitor seasonal trends, supply, demand, and competitor performance to adjust pricing and strategies in real-time.

  4. Acquisitions and Underwriting
    Assess property potential with market demand, pricing trends, and occupancy data to ensure sound investment decisions.

For a comprehensive list of use cases, explore our detailed guide on Market Dashboard Use Cases.

Core Features

  1. Market KPIs and AI Insights
    Access metrics like revenue, ADR, and occupancy, enhanced by AI-generated summaries for quick decision-making.

  2. Ready-to-View Market Dashboards
    Access pre-built dashboards that instantly provide actionable market insights without setup delays.

  3. Customizable Regions (Refine Area)
    Define and refine specific market areas to ensure hyper-localized analysis for precise decision-making.

  4. CompSets & Market Filters
    Build custom CompSets and use filters for properties, amenities, and more to tailor your analysis.

  5. Future Prices and Demand Analysis
    Monitor demand, pricing trends, and peak periods to stay competitive.

  6. Length of Stay (LOS) and Booking Window Patterns
    Align minimum stays and pricing with market trends by analyzing booking behavior.

  1. Policies and Fees
    Evaluate cleaning fees, cancellation policies, and guest charges to ensure competitive pricing.

  2. Export & Email Updates
    Export dashboards as PDFs or CSVs and receive regular email updates to track performance effortlessly.


Ready to Unlock the Full Potential of Market Dashboards?
Learn how to Create a Market Dashboard in 3 easy steps and start transforming your rental strategy today!