Pacing Factor

Pacing Factor

What is the pacing factor?

The pacing adjustment has been put in place for some markets where the projected demand is deviating significantly from historical seasonal trends. This deviation is calculated by considering how much ahead or behind your market occupancy is this year compared to previous years.

The calculated adjustment will gradually move towards 0% adjustment over a booking window that depends on the market and the data we have for that market. Both the pacing factor and 0% date are updated regularly to take into account market dynamics.

A pacing factor of +5% implies that the market of 2023 is generally up by 5% as compared to the same period in the previous year(s).


How does the pacing factor affect my rates?

The intent of pacing is to reduce the need for you to change the base price - if the your market is down compared to same time last year, pacing will help reduce the overall recommended rates. And if markets are up, it'll increase the overall prices. This is important because historic seasonality has been less of an indicator of demand ( due to COVID, macro-economic environment).

Note that we still recommend reviewing base prices at least once a month, as the pacing is at a market level, while your listing's performance can see larger swings due to other variables like search ranking, reviews, etc.


How do I know if a pacing factor is being applied to my listing?

When hovering over a date in your PriceLabs calendar, seeing "Pacing factor" in the tooltip under “Market Factors” means a pacing factor is being applied.






    • Related Articles

    • Adjacent Factor Customization

      Adjacent factor Customization can help encourage or discourage back-to-back bookings and lets you adjust the rate for the selected number of days before and after a booking. Let's take a look at how to make the best use of it for your use case: This ...

    • Demand Factor Sensitivity

      Our price recommendations depend on many factors, but for easier understanding, you can classify them into three buckets: Broad trends: these are things that don't change drastically from one stay date to the next: base price, seasonality, etc. Daily ...

    • Portfolio Analytics: Spot Actionable Trends In Your Bookings

      What is Portfolio Analytics and how to use it? Note: Portfolio Analytics is available for users of the following PMSs: 365Villas, Airbnb, Apaleo, Avantio, Bedloop, Beds24, Booking Automation, BookingSync, Brightside, CloudBeds, Deskline, Direct, ...

    • Portfolio Analytics: Pacing Reports

      Pacing Reports This report is more future-focused to bring out actionable information to drive changes in revenue management strategies and is good to be reviewed periodically. The Pacing chart in Portfolio Analytics gives insights into your booking ...

    • Seasonality

      What is Seasonality? Seasonality in accommodation rental industry is how the demand at a broader market level varies with season or time of the year. For example - consider a small town which is famous for their Ski Resorts, it will see huge influx ...